Create a mission statement that moves mountains
You started your company, your organization, maybe even your life with a compelling vision for how you would "make a dent in the universe."
But along the way, you lost your way. Or the fire that burned so brightly has dimmed.
Get back to what truly matters so your work and your life are aligned to your calling.
The Great Commission Statement process
1. Personal clarity
3. Organizational alignment
1. Personal clarity
Every leader needs the clarity of mission. Whether you lead a company, a non-profit, a ministry, your family, or just yourself, your mission statement is the first step for making big decisions, measuring progress, and inspiring others.
2. Team unity
3. Organizational alignment
1. Personal clarity
What if everyone on your leadership team understood the mission of your organization? Get your key partners involved creation of your corporate mission statement and give them the tools to lead others.
3. Organizational alignment
3. Organizational alignment
3. Organizational alignment
Few mission statements ever have a meaningful impact on the day-to-day operations of an organization. Introduce your mission and create buy-in by aligning values and decision making throughout your group.
Rethinking mission
Do I really need a mission statement?
Most people don't think much of mission statements because the majority of them are completely ineffective: either too vanilla to be actionable or so antiquated that they don't apply to current reality.
But mission truly matters. And a mission statement using the 4A Framework allows you to make great decisions, avoid distraction, and communicate with your stakeholders.
The Great Commission Statement is designed for
- CEOs of companies
- Directors of not-for-profits
- Solopreneurs
- Managers
- Men and women who want to live their lives with intentionality
